\“Jiangsu with Water Charm\“Unfolds Magnificence, Cultural&Tourism Elegance Composes a New Poem
At the booth, the distinctive charm of Jiangnan struck visitors like a fresh breeze, standing out as a bright highlight at the exhibition. Illustrated brochures systematically presented the essence of Jiangsu s cultural and tourism offerings: the rippling blue waters of Taihu Lake, the elegant pavilions and terraces of Slender West Lake, the ancient water town of Zhouzhuang… Each page narrated the natural beauty and profound cultural heritage of Jiangsu in vivid detail. In one corner of the booth, exquisite handicrafts and cultural and creative products featuring water town elements were neatly arranged—Xuzhou sachets embroidered with auspicious patterns and Suzhou round fans painted with plum, orchid, bamboo, and chrysanthemum. Crafted with intangible cultural heritage embroidery techniques, the Xuzhou sachets were filled with natural spices, emitting a delicate fragrance; the Suzhou round fans, adorned with intricate designs, carried Jiangsu s intangible cultural heritage and regional characteristics. These works allowed visitors to feel the unique charm of Jiangsu s culture through touch and appreciation, attracting them to stop, inquire, and savor carefully.
To provide visitors with a more intuitive and in-depth experience, the booth specially featured a 3D virtual tour zone. By simply scanning a QR code with their mobile phones, visitors could embark on an immersive journey through Jiangsu. This virtual tour consisted of four themed sections that systematically displayed Jiangsu s allure: The\“Symbiosis of Water and Scenery\“section focused on Jiangsu s abundant water resources, which have nurtured stunning natural landscapes, a long-standing cultural heritage, and numerous famous historical and cultural cities. Through videos, audiences could intuitively appreciate Jiangsu s unique\“beautiful scenery\“; The\“Delicacies by Water\“section, centered on the regional trait of being a\“land of fish and rice\“, showcased the exquisite cooking skills of Huaiyang cuisine and the profound cultural spirit behind it, allowing audiences to savor the\“beautiful flavors\“; The\“Cultural Heritage Embodied in Water\“section delved deep into Jiangsu s historical and cultural roots, systematically presenting its rich and distinctive cultural heritage, helping audiences gain an immersive understanding of the\“beautiful humanities\“; The\“Millennium Water Transport\“section highlighted the unique styles of various cities in Jiangsu, where visitors could upload their photos to unlock exclusive city postcards, freezing the moments of\“beautiful life\“.
On-site staff enthusiastically and professionally introduced Jiangsu s tourist routes, scenic spot features, and cultural backgrounds to visitors in fluent language. Whether recommending Jiangsu s delicacies or explaining local folk customs, their detailed explanations filled visitors with longing for Jiangsu.
Statistics show that throughout the four-day exhibition, the Jiangsu Tourism booth remained bustling, with more than 4,000 promotional materials distributed. After gaining a deeper understanding of Jiangsu, many visitors expressed their strong interest in traveling to Jiangsu on the spot and took the initiative to add the staff s contact information to obtain more tourism information later.
Setting up a booth at the Caravan Live is an important measure by the Jiangsu Tourism (Germany) Promotion Center to expand industry exchanges and tourism cooperation between the two sides. By showcasing Jiangsu s natural scenery, cultural heritage, and unique tourism experiences, the activity successfully attracted widespread attention from tourists, effectively enhanced the visibility and influence of the\“Jiangsu with Water Charm\“brand, and injected new vitality into the high-quality development of Jiangsu s cultural and tourism industry.
Categories: Allgemein
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